In celebration of National Coffee Day on September 29, AeroPress, Inc. has announced the launch of its new AeroPress Premium coffee press, an elegant reimagining of its classic design. This innovative product, made from high-quality materials such as handmade, double-walled borosilicate glass, stainless steel, and aluminium, promises to enhance the coffee brewing experience for enthusiasts worldwide.
The AeroPress Premium boasts meticulously crafted components, including a stainless steel filter cap, scoop, and stirrer, all designed with performance and aesthetics in mind. This new version caters to long-standing fan requests for a glass and metal AeroPress, reflecting current trends in the coffee and housewares industry. As consumers increasingly seek space-saving and convenient brewing methods, the AeroPress Premium stands out as a compact solution that brews exceptional coffee in less than two minutes.
“AeroPress is an icon in the coffee world, and the AeroPress Premium is a tribute to our heritage while pushing forward with a new level of craftsmanship,” said David Cole, CMO of AeroPress. “This isn’t just about adding glass and metal — it’s about creating a premium brewing experience. Every detail was designed for performance, durability, and beauty.”
The launch comes after nearly three years of development, incorporating new materials and engineering backed by multiple global patent filings. The innovative double-wall glass design is open-ended on both sides, allowing for a visually striking appearance and an incredible tactile experience. Subtle laser-etched branding further enhances the premium aesthetic of the coffee press, making it an attractive addition to any coffee lover’s setup, whether at home or in cafés and restaurants.
In addition to the AeroPress Premium, the company is introducing the AeroPress Stainless Steel Organizer. This sleek, modern stand is made from stainless steel and silicone, designed to neatly store the AeroPress Premium along with its accessories, providing a tidy solution for coffee aficionados.
Gerard Meyer, CEO of AeroPress, expressed the significance of launching the AeroPress Premium on National Coffee Day, stating, “This day celebrates a vast community of coffee growers, roasters, brewers, and enthusiasts, highlighting the impact coffee has on their lives. The AeroPress brand was built by the community, and we are fortunate to enjoy an unprecedented commitment to our brand across any category.”
To thank its loyal customers, AeroPress will offer a one-day-only 20% discount on the AeroPress Premium when it becomes available on National Coffee Day. This special promotion presents an excellent opportunity for coffee enthusiasts to elevate their brewing setup at a reduced price.
The AeroPress Premium is priced at £149.95, while the AeroPress Stainless Steel Organizer will retail for £99.95. Both products will be available on September 29 via AeroPress.com and Williams-Sonoma.com, with plans for additional retailers and international distribution in the coming months.
For further information, visit AeroPress.com.
