Aghanim, a fintech company specialising in mobile gaming, has announced a new strategic partnership with AI-driven fraud decisioning platform Sift. The collaboration aims to enhance security in the mobile gaming industry by providing an advanced anti-fraud solution, combining Sift’s AI-based fraud detection technology with Aghanim’s expertise in gaming and finance.
Aghanim was founded in June 2023 by Harvard Business School alumni with over 40 years of combined experience in the gaming and fintech sectors. The company’s mission is to help mobile game publishers unlock new revenue streams through direct-to-consumer models. It also supports game developers by increasing net revenue by up to 200%, which allows them to reinvest in key areas such as user acquisition. Aghanim achieves this by offering web-based game hubs with competitive, social, and reward-based features for players, alongside targeted offers.
Sift is an AI-powered platform that specialises in fraud detection and prevention. It helps more than 700 global businesses optimise their risk management by analysing over one trillion events and identity signals. Through the partnership, Aghanim customers will benefit from Sift’s multi-layered fraud protection, ensuring secure transactions and improved engagement in their mobile gaming environments.
Constantin Andry, Co-founder and Co-CEO of Aghanim, explained the benefits of the new partnership: “Aghanim offers mobile game studios a fully self-managed, end-to-end solution, including web-based game hub creation and management, integrated e-commerce, live operations automation, and community engagement tools. By partnering with Sift, we can offer game developers and publishers the most secure and compliant direct-to-consumer web-based solutions, safeguarding their players from fraud.”
The partnership also highlights Aghanim’s role in driving innovation in the mobile gaming industry, particularly through its Game Hub Builder and LiveOps Builder technologies. These tools enable game publishers to manage their platforms independently, creating new revenue opportunities while enhancing the gaming experience for players.
Sift’s Chief Marketing Officer, Armen Najarian, spoke highly of Aghanim’s potential to address the challenges faced by mobile game developers. He stated: “Aghanim is an exciting player in the fintech world, with the potential to revolutionise the mobile gaming industry. We’re proud to support their mission by helping to prevent fraud and ensuring a trusted, safe environment for their users.”
Aghanim launched its platform earlier this year with backing from major venture capital firms including Bessemer Venture Partners, Point72 Ventures, QED Investors, and the A16Z Games Speedrun programme. The company has already begun to form partnerships with prominent mobile games companies, positioning itself as a leader in the monetisation and distribution of mobile games.
As the mobile gaming sector continues to grow, Aghanim and Sift’s collaboration is expected to provide game developers and publishers with crucial tools to enhance security and increase revenue. By addressing the complex issue of fraud in mobile gaming, this partnership aims to create a safer, more reliable experience for both players and developers alike. For more information, please visit Aghanim’s website.
