MBM Motorsports has signed 2ONE Nicotine Pouches, a leading brand in tobacco-free nicotine products, as a multi-race sponsor for the conclusion of the 2024 NASCAR Cup Series. The No. 66 2ONE Nicotine Pouches / Coble Enterprises Ford Mustang Dark Horse will be competing at Martinsville Speedway and Phoenix Raceway in November, driven by Josh Bilicki and Chad Finchum, respectively.
In the Martinsville race on 3 November, Bilicki, who has 23rd as his highest finish at the track, will take the wheel of the No. 66 car for the Xfinity 500. This marks Bilicki’s fifth NASCAR Cup Series race at Martinsville and his 101st Cup start overall. Excited about returning to the Virginia track, the 29-year-old driver from Wisconsin spoke highly of his experience with the MBM team: “Martinsville is one of my favourite ovals on the schedule, and I’m grateful to Carl Long and MBM for the opportunity to race again. Each event brings improvements, and I look forward to building on our progress here.”
Following Martinsville, 30-year-old Chad Finchum will make his NASCAR Cup Series debut at Phoenix Raceway on 10 November for the season’s final race. Finchum, a Tennessee native with five Xfinity Series starts at Phoenix, including a Top 20 finish in 2019, expressed anticipation for his Cup Series outing: “Phoenix is such a unique track, and NASCAR’s championship weekend adds an extra element of excitement. My Xfinity experience here has been positive, and I’m eager to see what we can achieve in the Cup Series to end the season on a high.”
Vincent Schuman, CEO at 2ONE Labs, highlighted the significance of the partnership, noting its appeal to racing fans already familiar with 2ONE products. “Through this sponsorship, we’re hoping to engage adult fans who appreciate the 2ONE experience and to introduce our flavoured nicotine pouches to a wider audience. Showcasing the 2ONE brand on such a distinguished car is an incredible way to reach NASCAR’s loyal fanbase,” Schuman said.
MBM Motorsports owner Carl Long, originally from Roxboro, North Carolina, noted the personal relevance of 2ONE’s tobacco-free alternatives, having grown up around traditional tobacco use. “Many friends and family I know have relied on dip or chew products for years. With 2ONE, users can enjoy the experience without the old spit bottle habit,” Long shared. He expressed enthusiasm for 2ONE’s convenient fit and range of flavours and voiced support for the brand’s upcoming prominence in the NASCAR arena.
Coble Enterprises, a longtime partner of MBM, will feature prominently on the No. 66 car’s hood at Martinsville and serve as an associate sponsor at Phoenix. Long acknowledged Coble Enterprises’ flexibility in moving their primary sponsorship from Phoenix to Martinsville, ensuring full brand visibility for 2ONE during the season’s final race.
The No. 66 2ONE Nicotine Pouches / Coble Enterprises Ford Mustang will be televised on NBC, with the Martinsville race set for 2 pm ET on 3 November and the championship at Phoenix airing at 3 pm ET on 10 November.
