Xsolla, a prominent global video game commerce company, has announced the integration of 11 new local payment methods across the Middle East and North Africa (MENA) region. This strategic move aims to enhance accessibility and provide tailored payment solutions for over 380 million gamers in the area.
The newly introduced payment methods include Fawry Cash, Aman, Masary, Momken, Vodafone Wallet, Orange Cash Wallet, and various mobile and banking wallets in Egypt; Sadad in Saudi Arabia; eFAWATEERcom in Jordan; and STC Direct Carrier Billing (DCB) in Bahrain. These additions reflect Xsolla’s commitment to addressing the unique challenges of the MENA gaming market and supporting developers and publishers in reaching a broader audience.
The MENA region has emerged as one of the fastest-growing gaming markets globally, with a year-on-year growth rate of 8.9% in 2024, according to Newzoo. Despite this rapid expansion, international gaming companies have historically underserved the region, facing challenges such as payment accessibility, a lack of local options, and low trust in non-regional payment methods.
By integrating these trusted and widely used payment methods, Xsolla aims to address these challenges and provide a seamless transaction experience for gamers. For instance, Fawry Cash captures 55% of the cash payment market in Egypt, while Sadad is a leading payment system in Saudi Arabia, and eFAWATEERcom stands as the top payment platform in Jordan. These integrations are expected to boost credibility and drive adoption across the region.
The MENA gaming audience is predominantly mobile-focused, with mobile games accounting for 52.1% of gaming revenue in 2024. Xsolla’s support for mobile wallets and carrier billing ensures accessibility for this mobile-dominant audience, aligning with regional preferences and enhancing the overall gaming experience.
For developers and publishers, expanding local payment options opens opportunities to tap into a fast-growing player base and drive increased transactions. Chris Hewish, Chief Strategy Officer of Xsolla, commented, “Expanding our payment offerings in the MENA region allows us to connect developers with millions of underserved gamers in this rapidly evolving market. With a tech-literate, youthful population and the rapid adoption of digital wallets and mobile payments, the MENA region is a golden opportunity for developers seeking to grow revenue and deepen player engagement.”
This expansion is part of Xsolla’s ongoing strategy to lead in game commerce innovation by addressing the complexities of regional payment landscapes. With this development, Xsolla now supports over 1,000 payment methods globally, facilitating transactions for video game developers and publishers worldwide.
Developers interested in enabling these new payment methods and unlocking the potential of the MENA region can learn more by visiting Xsolla’s official website.
About Xsolla:
Founded in 2005, Xsolla is a leading global video game commerce company offering a robust set of tools and services designed specifically for the gaming industry. The company has assisted thousands of game developers and publishers of all sizes in funding, marketing, launching, and monetizing their games globally across multiple platforms. Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help partners reach more geographies, generate more revenue, and build relationships with gamers worldwide. Headquartered in Los Angeles, California, Xsolla has a presence in cities around the world, supporting major gaming titles and continuously innovating to meet the evolving needs of the gaming community.
