A colour revolution is sweeping through the world of interior design as grey, long the go-to shade for homes, is being overtaken by warmer, earthier hues. According to new research from The Baked Tile Company, brown is rapidly emerging as the dominant choice for interior aesthetics, with a significant rise in interest seen across online platforms such as Pinterest.
Searches for terms like ‘brown living room’, ‘light brown aesthetic’, and ‘brown bedroom ideas’ have surged over the past month, signalling a shift in consumer preferences. Lesley Taylor, founder of The Baked Tile Company and a renowned interior designer, commented on the trend, saying, “We are witnessing a clear departure from the once-dominant grey palette. Homeowners are now gravitating towards warmer tones such as terracotta, burgundy, and various shades of brown.”
Taylor explained that this transition represents more than just a change in colour preferences. “This move signifies a deeper connection to nature and a desire for comfort in our living spaces. These shades exude warmth and earthiness, offering a sense of groundedness that grey simply can’t provide. Terracotta brings a Mediterranean feel to homes, burgundy adds a touch of opulence, and brown offers timeless versatility,” she added.
The shift towards these warmer tones is also evident in a variety of design styles, from Mid-Century Modern to rustic farmhouse, and the current Mediterranean Revival trend. The Baked Tile Company, known for its independent selection of tiles, has embraced this shift by offering a range of products to cater to the rising demand for earthy tones.
Among their collection are the Marrakesh Terracotta Brick tiles, which blend the sleek design of metro tiles with a soft terracotta hue, perfect for those looking to introduce warmth into utilitarian spaces like kitchens or bathrooms. Another standout from their range is the Groovy Jefferson in Amber, a 1970s-inspired tile that brings boldness and nostalgia into modern homes.
Taylor reassured consumers that the warming trend is not just a fleeting one. “Investing in richly coloured tiles may feel daunting at first, but like grey before it, brown has slowly made its way into design choices and is here to stay,” she said. “We expect to see brown play a prominent role in interior aesthetics for years to come, with its ability to complement a wide range of other colours and design elements.”
As the demand for these colours rises, The Baked Tile Company is positioning itself at the forefront of the trend, offering homeowners a variety of options to transform their spaces. The company’s brown tile collection starts at £71.98 per square metre and is available for those ready to embrace this new wave of colour in their homes.
Lesley Taylor concluded by emphasising that brown’s versatility and warmth are the key reasons behind its growing popularity. With the range of earthy tones offering a refreshing alternative to the cooler greys, it seems that brown is indeed the new grey in today’s interiors.
For more information, visit The Baked Tile Company’s website to explore their collection of tiles.
