Popular iGaming content provider BGaming has partnered with renowned rapper Snoop Dogg to launch a new slot game titled Snoop Dogg Dollars. This marks BGaming’s first foray into branded content with a celebrity, exclusively launching the game with Roobet on 25th September before its wider release across networks on 30th October.
The game features a unique hip-hop theme, with Snoop Dogg himself providing the voiceover and a laid-back soundtrack that adds to the immersive experience. The release comes shortly after Snoop Dogg made headlines for kicking off the Paris Olympics this summer, further solidifying his status as a cultural icon.
In this collaboration involving BGaming, Roobet, and Casinolytics, players engage with cluster-pay mechanics, where winning occurs through clusters of five or more matching symbols. Each successful cluster marks its cell, and subsequent wins on a marked cell trigger multipliers starting from x2, increasing by x2 with each new win on that cell.
Additionally, once symbols in a winning cluster have disappeared, players have the chance to ‘dig up’ bonus symbols, which include Scatters, Wilds, Weed, and Skull icons. The Weed symbols enhance all multipliers before disappearing, while the Skull icons clear low-value symbols and trigger a refill. Players can earn 10, 12, 15, or 20 Free Spins by landing 3-6 Scatters, which convert into Wilds or x10 multipliers during the Bonus game.
Snoop Dogg Dollars also includes Bonus Buy options and a feature called Snoop Spin, which guarantees sticky Wilds for increased winning opportunities. This collaboration highlights BGaming’s commitment to co-creation and its established reputation as a trusted partner for industry leaders.
Alexandr Shavel, Product Owner at BGaming, commented on the collaboration, saying, “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever. With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”
Roobet expressed their satisfaction with the partnership, stating, “We’ve really enjoyed producing this slot with BGaming. Their team showed great talent, creativity, and perseverance while developing the game, and we’re very happy with the end result.”
BGaming is a rapidly growing iGaming content provider focused on transforming gambling into gaming experiences. With an expert team and a player-driven approach, the studio creates innovative and engaging products showcased on reputable platforms and over 1,600 online casinos worldwide. BGaming was the first to support cryptocurrencies and offer Provably Fair games. Today, the brand boasts a portfolio of over 150 products, characterised by high-definition graphics and a user-friendly interface for all devices, while also being known for exclusive collaborations with leading operators in the industry.
