Xsolla, a leading global video game commerce company, is solidifying its position in the web shop industry with an expanded feature set, developed through the successful launch of over 400 Web Shops. The Xsolla Web Shop serves as a fully integrated extension for mobile games, designed to drive higher profit margins and enhance users’ Lifetime Value (LTV). By utilising a reliable and proven direct-to-consumer toolkit, Xsolla boasts a 50% capture rate and a 60% repeat purchase rate, significantly contributing to incremental revenue growth for mobile game developers.
The Xsolla Web Shop addresses the diverse needs of game developers at every stage of web shop creation and operation. Whether developers seek a quick solution for launching web sales or aim to build a complex, custom portal for their players, Xsolla provides a comprehensive set of tools. The platform allows developers to offer a seamless and personalised experience, making it easier to attract and retain players, ultimately enhancing user engagement.
Key features of the Xsolla Web Shop include:
- Web Shop LiveOps: A suite of tools designed to optimise sales, including introductory discounts, rewards, exclusive time-limited offers, and complex personalised sales strategies. These tools are aimed at converting visitors into buyers, increasing purchase frequency, and boosting average transaction value.
- Website Portal Builder: A robust tool for creating branded, game-like multi-page websites. This feature automatically generates assets, content, and news feeds, enabling developers to launch and begin earning instantly, with the flexibility to scale to custom designs of any complexity.
- Authentication: Fast and seamless login options enhance the conversion of visitors into active users. This includes familiar standard login options, custom systems, and direct links for effortless login flows.
- Catalog Management: Centralised management of in-game item catalogs, supporting various item types and enabling seamless import, grouping, localisation, and regional pricing. This ensures a highly flexible experience, allowing for easy alignment with other game platforms for cohesive cross-platform item management.
- Social Package: This feature focuses on referral programmes, loyalty initiatives, group purchases, and more to attract new audiences to the web shop while enhancing retention and repeat purchases.
Berkley Egenes, Chief Marketing Officer and Growth Officer at Xsolla, stated: “Our commitment has always been to provide developers with the best tools for success. These new advancements in our Web Shop solution are more than just innovations; they’ve been tested in real-world conditions, helping our partners achieve incredible results. We don’t just create solutions; we refine them continuously to ensure mobile game developers can maximise their potential in an ever-changing industry.”
Xsolla’s leadership in the web shop market is underpinned by its dedication to improving offerings through continuous collaboration with partners. By choosing Xsolla, developers can trust in the company’s ability to drive sustainable growth and enhance player engagement.
The ongoing success of the Xsolla Web Shop is a testament to its ability to meet the evolving needs of the gaming industry, providing developers with innovative tools to thrive in a competitive landscape. For more information about Xsolla Web Shop and how it can enhance your game’s monetization strategy, visit xsolla.pro/wsrw
