AI-powered identity verification firm Jumio has launched an advanced biometric tool, Jumio Liveness, which aims to counter increasingly sophisticated fraud techniques without sacrificing user experience. The tool, unveiled at the Money20/20 USA conference, is designed to go beyond traditional fraud prevention, addressing issues such as deepfakes and injection attacks with enhanced AI technology.
Bala Kumar, Jumio’s Chief Product and Technology Officer, said that Jumio Liveness seeks to keep businesses ahead of the evolving fraud landscape. “Our goal is to help businesses stay ahead of threats like deepfakes, ensuring legitimate users can access services securely without added complexity,” Kumar stated.
The tool leverages cutting-edge AI models to prevent various types of fraudulent attempts, including high-tech manipulation techniques like injection attacks and screen forgeries. Beyond simply verifying user presence, Jumio Liveness monitors the selfie-capture process in real-time to detect situations where more than one person might be present, or if a user is being forced through the verification process against their will. The technology also blocks attempts to register unconscious individuals, enhancing security for both users and businesses.
Jumio has taken a multi-layer approach to fraud detection, combining liveness verification, anti-spoofing measures, and AI-driven threat analysis. This comprehensive strategy enables Jumio’s systems to handle both known and emerging threats while remaining agile enough to adapt as new fraud tactics emerge. A critical component of Jumio’s approach is its broad patent portfolio, which covers close to 100 unique patents related to identity verification, helping to safeguard its clients in a constantly shifting fraud environment.
In addition to its core security features, Jumio Liveness uses automated monitoring systems to detect unusual activity. These tools track daily traffic and feed any newly detected threat patterns into Jumio’s machine learning models, enabling real-time updates to its defence mechanisms. This feedback loop enhances the technology’s ability to adapt to and defend against emerging fraud techniques without manual intervention.
Another significant innovation in Jumio’s toolkit is a new automated capture system, designed to improve the selfie-capture experience for users. While taking selfies has become common practice, low-quality images such as blurred or glare-ridden photos can complicate identity verification processes. Jumio’s technology provides users with real-time feedback to correct image issues, resulting in clear, high-quality images that are ideal for downstream checks such as facial recognition and database matching.
With its latest innovation, Jumio seeks to serve industries that demand rigorous identity verification, such as banking, healthcare, and travel. By prioritising both security and ease of use, Jumio Liveness aims to make it simpler for genuine users to access services while providing organisations with robust defences against fraud.
Jumio’s announcement comes as businesses across sectors face mounting challenges from increasingly sophisticated fraud tactics, many of which use cutting-edge technology to deceive standard identity verification systems. Jumio’s AI-driven approach provides an adaptable solution that leverages real-time monitoring and feedback, positioning it as a key player in the battle against digital fraud.
As fraud continues to evolve, Jumio’s new tool represents a significant advance in biometric security, helping organisations offer safe and user-friendly services in an increasingly complex digital landscape.
