Xsolla, a leading global video game commerce company, has announced the launch of the Xsolla Publishing Suite, a comprehensive direct-to-consumer (D2C) platform designed to help developers sell, distribute, and monetise their games.
The new solution, unveiled on 5 March 2025, aims to give developers greater control over their distribution and revenue streams, reducing reliance on traditional gaming platforms. It provides a modular toolkit that can be adapted for different business models, from large publishers and cross-platform projects to free-to-play (F2P) and indie developers.
A shift towards direct-to-consumer gaming
The D2C model has become increasingly popular in the gaming industry, as studios look to build direct relationships with players while avoiding the limitations of platform fees and third-party distribution channels.
With over 20 years of experience in D2C gaming, Xsolla has developed the Publishing Suite to support developers in engaging with players, optimising monetisation strategies, and delivering games across multiple platforms.
Key features of the Xsolla Publishing Suite
The Publishing Suite offers a range of features designed to streamline the game release process and improve revenue generation:
- Game launch and marketing – Developers can engage players through pre-order campaigns, gather feedback, and drive traffic with optimised marketing strategies.
- Branded game stores – Developers can sell game keys directly across multiple platforms while reducing distribution fees.
- Multi-game publishing platform – A dedicated storefront enables developers to showcase and manage multiple games, with pre-integrated analytics and user management tools.
- Cross-platform support – Players can enjoy a seamless experience across PC, mobile, and web, with unified accounts and cross-platform progression.
- In-game and web store monetisation – Developers can grow revenue through advanced catalogue management, LiveOps, and special offers.
- MMO game platform – A tailored solution for massively multiplayer online (MMO) games, offering deep player insights, personalised content, and churn reduction through advanced analytics.
- Gaming launcher and content updates – Developers can manage seamless content delivery with integrated updates and monetisation tools.
Empowering developers with greater control
Xsolla’s Chief Marketing & Growth Officer, Berkley Egenes, said the Publishing Suite is designed to simplify the challenges of D2C sales and help developers create stronger connections with their audiences.
“With the launch of the Xsolla Publishing Suite, we’re enabling developers to overcome the challenges of direct-to-consumer sales with powerful, customisable tools,” he said. “This solution simplifies reaching players directly, helping developers build lasting connections and drive sustainable growth.”
By adopting the Publishing Suite, developers can optimise revenue models, reduce internal development costs, and enhance player engagement through tailored content strategies.
A step towards a changing games industry
As the gaming industry moves further towards direct-to-player engagement, the Xsolla Publishing Suite offers a scalable, adaptable solution that allows developers to retain full control over their content and monetisation strategies.
For more details on the Xsolla Publishing Suite, visit xsolla.pro/rws25ps.
